Transparency in Cruise Ferry pricing Whilst Yield Management and Revenue Management have been around for many years, in the early days the distribution of pricing remained limited to certain channels. With the discipline originating in the airline industry, this was typically limited to their own reservations systems, Global Distribution Systems (to Travel Agents), and direct
In a previous blog I had discussed the changing demand patterns for Cruise Ferry traffic as we came out of Covid with bookings later than normal being experienced in certain sectors. However, based on feedback received, this is not necessarily consistent across the board. Whilst there is a certain reluctance to book sailings early in
I must say that throughout this pandemic I have detested the term “New Normal”. Normal may evolve, but it cannot simply be replaced with something new. Lifestyles change, people change, and technology changes, but the term simply does not accurately identify this evolution. Now this is not a pandemic blog. But we have to be