Transparency in Cruise Ferry pricing Whilst Yield Management and Revenue Management have been around for many years, in the early days the distribution of pricing remained limited to certain channels. With the discipline originating in the airline industry, this was typically limited to their own reservations systems, Global Distribution Systems (to Travel Agents), and direct
In a previous blog I had discussed the changing demand patterns for Cruise Ferry traffic as we came out of Covid with bookings later than normal being experienced in certain sectors. However, based on feedback received, this is not necessarily consistent across the board. Whilst there is a certain reluctance to book sailings early in
Forecasting is always somewhat of an estimation for the future, even when based on advanced mathematics and incorporating other data and sources to improve accuracy. This post is not intended to delve deeply into the maths, but rather to get your thoughts or feedback on some of the influences you have seen, especially the outliers.
We are in the transportation industry; we like to travel. We still think that face to face is by far the best way to develop relationships, impart knowledge, conduct training, and ensure our clients can get the best out of our solutions. One of our recent blogs (Link) noted how our release planning had been
Revenue Management has been in existence for many decades now with airlines being the pioneer when it comes to using scientific approaches to maximize revenues on departures. However in the recent past, there has been a growing realization in the cruise ferry domain about the tremendous positive impact that automated revenue management systems can